Behind the design: Where stop-motion starts.
Tangled cables. Bulging wallets. Messy desks. Endless flash of message. They slow us down and leave us in a twist. While twists are good in films (and pastries), most of the time we want life to feel more seamless.
At Kaiyue, we think a lot about those little moments of friction, and how to fix them. It’s our artistic fuel and catalyst for some of our favorite products. The team and I explored this idea in greater detail with our latest campaign – From struggle to possibility. So let me take you behind our artistic curtain, all the way back to where we began.
You see, the Kaiyue story was one that started with the humble wallet but has now evolved to tackle other ways to organise your day. It was with this shift that we knew we had a fun story to tell. So after hours spent brainstorming, prototyping, sketching, filming and editing From struggle to possibility, we’re really proud of the final results.
